In July 2025, Yonex has once again increased the prices of their shuttlecocks, including popular models like AS-20, AS-30, and AS-50. This marks yet another sharp price jump in just a few months — a trend that’s leaving many players and clubs rethinking their options.
📈 Why Are Prices Going Up?
As explained in our previous article here, the main driver of these increases is the rising cost of high-grade goose feathers, which are in global shortage. Top-tier shuttlecocks, like the AS-50, rely on these feathers — and supply is falling behind demand.
Other factors such as freight costs, labour shortages, and raw material prices are also adding pressure. And unfortunately, this trend isn’t going away. More price rises are expected throughout late 2025 and into 2026 across all major brands.
🏸 Swifties: High-End Performance Without the Premium Price
That’s exactly why we created Swifties Pro and Swifties Lite — to give players, clubs, and coaches a way to get the same high-level quality without the retailer markup or rising big-brand costs.
✅ Swifties Pro
- Matches or outperforms Yonex AS-50 (natural cork version)
- Built with Super Grade goose feathers and natural cork
- Tournament-quality performance at a better price
✅ Swifties Lite
- Comparable to Yonex AS-30 in flight and feel
- Uses A Grade goose feathers and a 3-layer cork
- Ideal for club nights, league matches, and training
💰 Why Pay More Through Retail Channels?
Many players buy Yonex through distributors or retailers, which means:
- 💸 Added markup
- ❌ Less flexibility on bulk pricing
Swifties is sold direct-to-customer, so you get:
- 🚚 Lower prices on bulk and repeat orders
- 📦 Fast UK-wide delivery
- 🔁 Consistent quality with transparent service
🔺 Prices Will Continue to Rise – Switch Early to Save
With raw material prices still climbing — especially for feathers — we expect all major shuttle brands to raise prices again in the coming months.
The earlier you switch, the more you save.
We encourage clubs and players to make the move now and avoid paying more later for the same performance.
👇 Ready to Switch?
Hundreds of UK clubs have already made the move to Swifties. If you’re ready for reliable shuttlecocks at fair prices, we’re here to help.
➡️ Shop Now
📩 Club pricing: info@swifties.co.uk
📱 WhatsApp: +44 7932 045482